5 Reasons Why You Should Integrate Chatbots To Your Business
Chatbots for business is a buzzword nowadays. But, as a matter of fact, most people still aren’t aware what it is, and how it will impact the businesses in the years to come. Read this blog to understand what chatbots are anyway and why you must integrate it into your business.
What Is Chatbot and Why Is It Used?
A chatbot is a computer program designed to simulate conversation with human users, especially over the Internet. In layman’s language, it is an assistant that acts as a bridge between the humans and the machine.
Chatbots take input from the humans through text messages and address their queries according to the data fed by the developers. Most importantly, it helps entrepreneurs gather data and interact closely with customers.
2018 alone witnessed 5.6 X YoY growths in the use of chatbots.
According to a recent report, more than 100,000 businesses will be using chatbots in 2019. The report further stated that this count will increase further in the years to come.
According to a report by InsideSales and Harvard, a five-minute delay in responding to a lead can reduce the chances of converting it into an actual paying customer by up to 50%.
This is when Chatbots for business can help you.
Here are 5 reasons why you must integrate chatbots in 2019.
1. 24/7 Support
Needless to mention that customer service is a major driving force behind the success of a business. According to a recent study, having a 24/7 customer service has a tremendous positive impact on the customers.
Probably that’s the reason why chatbots for business are gaining popularity day by day.
A recent study says the total number of companies using chatbots will witness constant growth in 2019 and beyond. The study further says that the best thing about chatbots is, they are able to work and engage with customers 24 hours a day, 365 days a year.
You will face no problem in conversing with multiple customers at the same time.
Market analysts speak that a proper chatbot marketing strategy can help business owners channelize the target customer from the top of the funnel to the bottom without spending much on customer acquisition.
2. Real-Time Assistance
With chatbots for business, you can provide a seamless buyer’s journey to your target customers. Most importantly, you will be able to maintain a personal touch with your customers.
A properly developed chatbot also help in conversions by keeping the customers engaged and answering the queries of the customers. You can even offer special discount coupons, limited time promotional offers, and any other thing that you want to share with your customers using chatbots.
The best part is, you will be able to offer your products and services directly using established social media platforms, such as Facebook and Twitter.
3. Low Maintenance Cost
Recent studies have revealed that using full functioning chatbots is way cheaper than developing and using cross-platform apps for performing day to day operations. The study further stated that Chatbots help reduces employee costs and errors caused due to human errors.
According to Chatbots Magazine, implementing virtual agents help reduce operational costs by up to 30%.
The best thing is, chatbots are completely customizable and can easily be altered to meet different needs of the businesses. If latest reports are to be believed, chatbots will completely revolutionize the B2B industry by 2022.
Near to 90% of all client inquiries will be handled by chatbots within the next 5 years.
4. Higher Engagement and Sales
It goes without saying that keeping the customers engaged is a pivotal part of any business. This is exactly when chatbots can help you. Chatbots for social media marketing is a great way to keep customers engaged.
As per industry analysts, engaging customers through social media by means of chatbot can help increase sales by up to 40%. Facebook itself has helped businesses grow by about 29%.
The flexibility of chatbots and ease of integrating them with other channels is one of the major reasons why businesses are increasingly adopting chatbots for business.
Let’s suppose you want to buy a railway or flight ticket from an online platform. The bot will lead you to an online purchasing page and close the sale for the company seamlessly. To top it all, messages sent through chatbots have an open rate of 80% as compared to 3% of the Email marketing.
5. High CTR
The 2016 E-mail marketing benchmark studies have revealed the fact that near to 49% of the e-mail is read via mobile. This means that the users love to read communication messages while on the go. The study further revealed that Facebook Messenger’s push notifications and its opening rate were really awesome.
The CTR (click through rate) was almost 14 times higher than email marketing. And, the opening rate was almost 84% higher.
There are no other marketing channels as of now that has such high engagement rates.
According to expert digital marketers, messenger chatbots will completely replace email marketing in the coming decade. And, Facebook Messenger chatbots will be the future of brand communication.
A Few Words Before Wrapping Up
By now, you must have understood the importance of chatbot for business in this digital world. Starting from improving the online experience of the users to building one-on-one communication with the existing and potential customers – chatbots is the need of the hour for expanding the horizons of any business.
If you aren’t leveraging chatbots for scaling up your business in 2019, you are probably making the biggest mistake. Get in touch with our expert digital marketers to integrate and leverage chatbots to its fullest.
So, hurry up! Give us a call or send us a mail stating your business goals and we would get back to you with a customized strategy in less than 48 hours.