6 Brand Identity Mistakes That You Must Avoid
“Your brand is what other people say about you when you’re not in the room”. – Jeff Bezos.
Needless to say, brand identity is the window to the heart and soul of every business. It encapsulates the mission, vision, and everything you want your target audience to know about your company.
According to expert marketers, branding is like a double-edged sword. If proper strategies are implemented, it can take your business to the zenith. And if not, you might face difficulty in taking your brand to the level you have always dreamt of.
In this blog, we have listed 6 branding mistakes that you are probably making as a part of your brand strategy.
Read this blog carefully and rectify the same to take your brand to the next level.
1. Not Getting The Logo Right
A logo speaks a lot about your brand. Thus, if you don’t get it right at the beginning itself, you might end up facing a lot of issues.
In the long run, even if you succeed in building an awesome logo, you will witness a calibrated increase in sales and revenue every quarter.
But, on the other hand, if you have an attractive logo designed by an experienced graphic designer, portraying the mission and vision of your company, you will definitely enjoy a competitive advantage.
2. Missing Out Value Proposition
If you fail to communicate effectively with your target audience, they might ignore you or end up leaving your website, even without knowing what goods/ products you have on offer.
Whether it’s your tagline, mission statement, or the headline of your homepage, you must put your best possible effort to communicate effectively with your audience. You must effectively convey the pros of your product and how it will change their lives.
Additionally, you must address all the queries of your customers related to your products and services, and highlight what you do and why you are different from your peers.
In the process, always avoid –
- Vague terminology
- Improper communication.
- Copying what the competitors are saying.
3. Not Abiding By The Brand Guidelines
Establishing a legible brand identity and maintaining the same over the years is not at all an easy feat to achieve. It requires sheer skill and precision.
You must strategically make your target customers understand why and how your products are different, and what impact it will have in society.
According to expert brand strategists, if you don’t abide by the brand guidelines, it can have serious long-term effects on your brand identity. Added to that, if you don’t follow these guidelines, it will be the final nail in your coffin –
- Proper Logo Usage.
- Matching Color Schemes.
- Appropriate Visuals and Imagery.
- Uniform Fonts and Typography.
4. Underestimating Content and Messaging Strategy
According to veterans, formulating a brand strategy simply means reinventing new techniques to target the new, as well as, the existing customers for improving sales and brand awareness. This is exactly when content and messaging strategy can help you out!
A killer content marketing strategy is an excellent way to build brand identity and trust among your customers. If you post engaging, educational, and valuable contents about your product or company, they will slowly start getting inclined towards your product(s)/ service(s).
Just analyze the behavior of your target customers and their browsing pattern, to get an idea about the type of contents they like to consume and how they want their buyer’s journey to be.
You can then publish contents through third-party platforms or share the same through influencers to bolster your brand identity and further gain trust among your customers.
5. Thinking Locally, Rather Than Globally
It doesn’t matter whether you target the local customers or just within a specific geographical extent, it is essential to develop an international brand strategy.
As per expert brand strategists, an international brand strategy not only helps in building a brand identity and a strong reputation in the global market but also lures foreign investors to invest in your business.
As a part of your branding strategy, you should first welcome customers from all backgrounds.
You can do the following –
- Use a language that is known to most of your target customers.
- Invest in trustworthy translation services.
- Practice cultural sensitivity.
- Respective feedback from all.
- Conduct intense research before venturing into unknown territories.
6. Neglecting Public Perception
No matter how hard you try, your every effort in building brand identity will fail, unless you know what people think about your product, or understand the areas of improvement.
Veteran brand strategists always say, it is essential for every business to pay heed to public perception, and working on the negative feedback if any. They further say that it helps in building trust and brand identity, and a loyal fan base in the long run.
You can run polls, gather direct feedback, conduct research, gather media report to understand how public views or thinks about your product.
Go back to the drawing board or form a great campaign idea if you think it’s necessary to put in more efforts to build brand identity and positive impression in the minds of your customers.
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