Programmatic Marketing: The Future of Digital Advertising in Kolkata
Programmatic marketing is the art of automating the process of media buying in real-time. The primary goal is to create audience efficiency and improve ROI. At Shopizio Support, we feel programmatic marketing is the future of paid advertising on the web. That’s why programmatic marketing in Kolkata is becoming increasingly popular day by day.
If recent reports are to be believed, by 2022, 60% of the ad budgets on Google Adwords will be allocated for programmatic marketing.
Industry analysts believe that the majority of digital advertising spending will be done by programmatic marketing in just a few years time.
The only factor that is preventing programmatic marketing from taking over completely is the lack of knowledge of the marketers and reluctance to give up traditional ways of purchasing ads.
However, the fact of the matter is, programmatic marketing is not that difficult to understand. It has an automated bidding process and is way more effective than traditional methods.
At ShopizioSupport, we have a team of expert digital marketers who have detailed knowledge about PPC and programmatic marketing. You can entrust us with the responsibility of selling any product.
How Will It Revolutionize Online Advertising?
According to a recent report by Magna Global, programmatic advertising will take over online advertising completely in the coming decade.
Let’s now discuss how programmatic marketing actually work –
Initially, the publisher puts an advertising space for selling it in an ad marketplace. The ad marketplace then runs an auction among the advertisers who are interested in displaying an advert to a customer clicking on the page.
It may so happen that many advertisers are competing in this auction for running their advert. But, only the bidder paying the maximum amount is allowed to display the advert to the customers while the page is loading.
Since the page is automated and the maximum price that the customer is willing to pay is programmed, the auction gets completed in just a few seconds.
What Are The Benefits?
Well, you must be thinking how programmatic marketing in Kolkata will help flourish your business.
In this age of digitization, programmatic marketing is a gateway to a wide array of opportunities.
It will allow you to procure digital media without negotiating the price. This means you will have to pay only for the relevant impressions. The best thing is, you will have the complete liberty to sign up for a minimum number of impressions at a nominal budget.
Even, you will be able to buy digital media across a number of platforms in meager administration cost.
At ShopizioSupport, we believe programmatic marketing in Kolkata offer much greater opportunities than just making ad buying easy and flexible.
Since the bids in programmatic marketing are entirely arranged for every individual visiting the site, it helps us target a far greater number of people at a single instant.
In layman’s term, programmatic marketing helps us identify what each individual prefers and their buying pattern in the online world. It also helps us to post advertisements on sites that your customers would most likely visit and carry out a transaction.
Here are a few noteworthy benefits –
- It focuses entirely on audience buying, rather than site buying.
- Both advertisers and publishers are better off.
- Transparent pricing and cost-efficient.
- Scalable marketing campaigns.
Why Trust Us For Programmatic Marketing Services?
Our reputation in the market as the best digital marketing company in Kolkata is the primary reason why you should hire us for availing programmatic marketing services in Kolkata.
Here are a few additional reasons –
- Experienced team of digital marketers.
- Dedicated data scientists and business analysts.
- Thorough knowledge of programmatic buying.
- 7+ years of industry experience.
- 100+ projects delivered.
ShopizioSupport offers a wide array of affordable programmatic advertising solutions to advertisers and ad agencies and monetization solutions to publishers.
Get in touch with us today and know about our exciting products and updates.