6 Brand Identity Mistakes That You Must Avoid

“Your brand is what other people say about you when you’re not in the room”. – Jeff Bezos. Needless to say, brand identity is the window to the heart and soul of every business. It encapsulates the mission, vision, and everything you want your target audience to know about your company. According to expert marketers, branding is like a double-edged sword. If proper strategies are implemented, it can take your business…

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